We are always talking about consumerism. We are human and we consume, and consume a lot. I’m talking mainly about the most developed countries and even the not that developed ones. Huge cities. But everyone in its own possibilities, we all consume to live, so, consuming is part of our nature, part of the cycles of transformation, degradation… I’m not judging, I’m just trying to see the phenomenon in a very simple and basic way.

Then we have levels of consumerism, the amount of thing that we actually need -or not- and we use to satisfy our needs and desires. In one sense this maintains the economic cycles and growth. A company transforms and produces things, people work to buy those things and consume them. Simple and easy (I want to avoid the subject of wealth, accumulation, and capitalism). I have been trying to understand what was the precise thing that I felt was going bad. At the end, I realized it wasn’t that complex: it is the waste, the culture of wasting. Now I  think now that the problem is not consuming but wasting. We waste resources and we waste a lot, and we are not even conscious of it! We have learned to waste, our system lets us waste, waste is a luxury we are used to.

The ecological aspect is really important -but we all know why, I don’t need to explain that- but we can see it from the economical point of view, as a person or consumer and also as a business and government, waste or resources is always an environmental issue but we are throwing our money to the garbage every time we waste, the problem is that we don’t realise when we are wasting. I can think of a lot of small examples but I think they are obvious and a waste of time. And everyone has different ways of wasting and it’s everyone’s job to find their own, accept them and control them if the want.

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